BRAND IDENTITY

PR Philosophy



Public relations is about man, its fundamental function is to enlighten, educate, emancipate, energize, empower, elevate and enrich man. It can empower an individual through the dissemination of relevant information (education).

By offering a seamless blend of public relations and marketing services, we create the right mix of tactics for every client project. Our team of strategists’ in-depth industry knowledge enables us to deliver, and act upon, unique public relations and marketing plans that produce measurable results.
For 10 years, Inmillhouse PR Agency has partnered with companies across the fin-tech, government, supply chain and professional services spectrum to deliver a power-packed combination of integrated public relations and marketing services to help businesses achieve greater brand recognition and growth.

Our philosophy is simple and boils down to one concept: focused, strategic plans that combine of a mix of public relations and marketing tactics that help our clients reach their business goals.

Public Relations & Communication


Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations can also be defined as the practice of managing communication between an organization and its publics.

Public Relations employees are given the task of creating and maintaining a favorable public reputation for their client. A Public Relations and Communications Representative is responsible for addressing issues, protecting the client's reputation and building them up in the public eye.

Communication plays a vital role in effective public relations. Its very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure.

PR Culture


The linkage between culture and public relations is logical and very obvious. Culture affects communication, and is affected by it. Because public relations is fundamentally a communication activity, it is logical to conclude that culture affects public relations also.

The guiding principle of public relations revolves around the use of news and content to put forth a message about anything -- a product, a business, an organization, an endeavor -- using just about any effective medium of reach. Through the years, public relations (PR) has taken a lot of faces depending on what medium of communication was most effective at a given point.

PR is not advertising. PR is all about storytelling. PR is an image-shaper. But with technological advancements reshaping almost every aspect of communications and interaction, leaving nothing untouched, you might ask, “Is it still, in essence, a storytelling, nonadvertising, image-shaping tool that we have known it to be?”

It goes without saying, public relations is still an ongoing influence that has been able to withstand the test of time. From my perspective, the law of supply and demand has given PR a beating heart, as companies are aiming for more ambitious depths in reaching out to their customers with a more specific focus of building and gaining an audience.


Campaign & Corporate Design



Description

Visualization is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity.

Inmillhouse PR Agency offers full corporate design solution for your brand. We can manage everything - from the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinctive design and pattern.

Corporate design is a crucial part of your brand. So how, exactly, do you approach corporate design? And how do you create a corporate design that puts your client into state to want your product? 

Corporate design is an important part of branding. Learn how you can apply the principles listed here to your own company.

PR Coherence




Reputation management in the company is always being a top priority as it is directly influencing the sales and trust of your products. We offer variety of instruments to help you with this hard task. 

By taking care and responsibility for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, we can help you to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends.

InMillhouse Public Relations Management Agency specializes in the following cases: 



  1. Developing and implementing an integrated communication policy actively embedded in the organization’s global business strategy.
  2. Helping the organization in deeply understanding its market, and stakeholders and providing knowledge and management tools on how to translate this understanding into differentiating, attractive perceptions and supportive behaviors.
  3. Assisting the organization in building and maintaining strong relationships with key stakeholders among all strata of society.
  4. Supporting the organization in creating global strategic alignment through company’s vision, mission, brand values and positioning, as the starting points for internal and external alignment with de organization.
  5. Helping the organization in creating a strong corporate brand.
  6. Assessing the organization in creating and enhancing a sustainable reputation
  7. Supporting the organization in the identification and mitigation of reputational risks and to advise and participate in decisions that may impact its
  8. Preparing top executives and management throughout the business for intense persuasive communication with relevant
  9. Advising and supporting the top executive / CEO in building and maintaining his/her personal
  10. Developing an integrated management dashboard to measure the corporate communications, brand, reputation and intangibles performance and to reveal accountability and value creation towards business and financial return.
  11. Fostering the organization in its permanent transformation using reputation management to achieve corporate excellence.


PR Campaign Relevance


Considering how fast technologies and the uses to which they are put are changing, PR campaign relevance must be taken as provisional, not exhaustive. But as I see it, these are the most important lines of inquiry into understanding algorithms as emerging tools of public knowledge and discourse Inmillhouse PR agency is assisting on!



1. Patterns of inclusion: the choices behind what makes it into an index in the first place, what is excluded, and how data is made algorithm ready


2. Cycles of anticipation: the implications of algorithm providers’ attempts to thoroughly know and predict their users, and how the conclusions they draw can matter

3. The evaluation of relevance: the criteria by which algorithms determine what is relevant, how those criteria are obscured from us, and how they enact political choices about appropriate and legitimate knowledge

4. The promise of algorithmic objectivity: the way the technical character of the algorithm is positioned as an assurance of impartiality, and how that claim is maintained in the face of controversy

5. Entanglement with practice: how users reshape their practices to suit the algorithms they depend on, and how they can turn algorithms into terrains for political contest, sometimes even to interrogate the politics of the algorithm itself

6. The production of calculated publics: how the algorithmic presentation of publics back to themselves shape a public’s sense of itself, and who is best positioned to benefit from that knowledge.



INMILLHOUSE PR REPUTATION MANAGEMENT


Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.

Like it or not, at one point or another you'll have to deal with a negative customer comment that's been published online - so how do you deal is directly affecting your future customers. Trust your reputation management to professionals. Inmillhouse PR agency can handle this and many other your queries.


Public Behavior Control


Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

We can help you to understand or take control of your clients purchasing process, Problem recognition, Information search, Evaluation of alternatives, Store choice and purchase, Post-purchase behavior, Consumer attitudes, Consumer values

Inmillhouse PR Agency is a communications agency specializing in social issues. We work with brands, governments and charities to apply behavioral science and ‘nudge’ thinking to their communications and specialists in multi-channel earned media campaigns.

Our campaigns typically CHANGE an existing behavior, START new behaviors, STOP damaging behaviors or PREVENT the adoption of negative behavior.


Find Your Point of Differentiation


The key to most every business is finding your point of differentiation. What makes you different than everyone else? Sometimes in smaller firms that can be more challenging because the focus tends to be on what you cannot offer. I believe that there are many points that can make small firms stand out from the big guys. 

First the negatives…as a small firm you are, well, small. You simply don't have the resources of a larger agency and are not a one stop shop with all capabilities in-house. You may not have teams of five or more people working on an account simply because it isn't possible. You count on strategic partners to help fill the gaps when it comes to video production, web development, and, potentially, other services. Sometimes clients are ok with that and sometimes, not so much. 

Now, a few positives:
  1. Access to Experience: Something smaller agencies hear from prospective clients during initial meetings is that they have used PR firms in the past but have stopped because they meet the senior executives during the first meeting or two and then are quickly passed to a junior associate or even an intern. From a business perspective this happens from time to time because there are only so many hours in the day and ultimately much of the hands-on work needs to come from more junior PR professionals. But many clients want to make sure that they are top of mind with the senior members of the company, and small firms can deliver that more consistently and with more clients.
  2. Cost Effective: Smaller firms have less overhead and as a result, can charge less. When dealing with small to midsize companies or non-profits as clients, expenses are always an issue. Small PR firms can make the argument to prospects that for the cost of one employee they can get an experienced team working on their behalf with no overhead or HR issues.
  3. No Territorialism: With smaller firms there tends to be more of a sense of team and it is far easier to correct a problem when it arises. One bad apple can spoil the bunch but finding that apple in a small bushel is easier. The sense of sharing contacts and ideas is generally more prevalent at a small agency and in the end it is the client who wins.
Now as smaller agencies grow they may find that their perspective will “evolve.” Regardless, the key is finding that point of differentiation. The thing that makes you stand out from the others. When a company is hiring a firm there are usually many right answers: it comes down to that small difference that can win or lose that account. Excellent PR pros are at agencies of all sizes and success is gleaned by highlighting your assets and what you do best. Sometimes it might feel like a negative when it is really a positive in disguise.


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